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For any nation, clothes play an important role in highlighting its culture and tradition. Pakistani clothes are well-known and praised worldwide for their traditional yet modern touch. Pakistani clothing brands play a vital role in highlighting the rich culture and elegant fashion of Pakistan all around the world.

In recent years, clothing brands from Sapphire to Gul Ahmed have contributed hugely to uplifting Pakistani fashion. Pakistan, being among the countries with the highest textile industries, has the potential to grow itself by producing and exporting its textile products worldwide.

Although there are hundreds of clothing brands in Pakistan, in this post, we are going to talk about the top brands based on their sales, customer satisfaction, and quality products.

1. Khaadi

Khaadi clothing brand banner

Khaadi is the top brand to come on the list of best clothing brands in Pakistan because of its contemporary designs along with traditional craftsmanship. Whether you are looking for casual wear for a day-to-day task or looking for something formal for a special event, Khaadi is a one-place solution for all your needs.

The outlets of Khaadi can be found all around the nation in major cities as well as internationally including UAE and UK. It operates around 40 stores both nationally and internationally. There physical presence around the world makes it the first preference for fashion enthusiasts.

What makes Khaadi different from other brands is its hand-woven fabrics which include both ready-to-wear and unstitched clothing for men, women, and children. In addition to clothing, it also offers a wide range of home textiles and accessories.

2. Gul Ahmed

Gul Ahmed Lawn Dresses Banner

Gul Ahmed is another popular clothing manufacturer and seller in Pakistan. It has a wide range of outlets spread around the nation with the name of ‘Ideas.’ It started its journey in 1953 from Karachi and now it has around 40 outlets throughout Pakistan.

Gul Ahmed is well known for its high-quality fabric, innovative designs, and intricate embroidery. With a variety of fabrics such as lawn, silk, chiffon, and others, it deals with both unstitched and ready-to-wear collections.

 Ahmed is famous for its offerings related to fashion; however, it is not limited to the fashion industry only. One can find fine-quality fragrances, towels, accessories, and home textiles.

3. Sana Safinaz

Sana Safinaz is another leading clothing brand that is known to every individual who loves quality clothes and well-crafted designs. No matter which collection you choose, you will find fantabulous products that will fulfill your needs and requirements.

Sana Safinaz has positioned itself as a brand that delivers nothing but quality. It has become possible with their priority to customer satisfaction. This commitment to customer satisfaction has made this brand the favorite brand for the majority of Pakistanis.

Sana Safinaz is scattered around Pakistan with flagship stores in all the major cities such as Karachi, Lahore, and Islamabad along with an online store. It deals mostly in the category of unstitched, ready-to-wear, luxury pret, casual wear, and bridal wear.

Sana Safinaz is famous for its clothing line, however, it offers a wide range of product categories to its customers including footwear, fragrances, and accessories.

4. Sapphire

Sapphire was founded in 2014 by Nabeel Abdullah and it is a subsidiary of Sapphire Textile. It is one of the top Pakistani clothing brands with outlets in more than 22 cities with more than 34 stores nationwide. Apart from Pakistan, it has stores in New York and New Jersey.

Sapphire clothes come in a wide range of daily wear, formal wear, party wear, unstitched fabric, silk tunics, and scarves. Sapphire initially started as a women’s apparel brand and then expanded its operations. Other than clothes, Sapphire also deals with accessories, fragrances, and home assortments such as bed linens, cushions, crockery linens, menswear, children’s garments, cosmetics and accessories.

When it comes to price, Sapphire provides its customers with high-quality dresses at the most affordable prices as compared to other brands. What makes Sapphire stand out is their high-class fabric and exquisite designs at a reasonable price that everyone can afford to add to their wardrobe.

5. J. (Junaid Jamshed)

There are only a few brands that were able to keep the traditional feel in their clothes while providing a touch of modernity and J. is one of those brands. Famous for its connection to the singer-turned-entrepreneur, Junaid Jamshed, it has marked its name in the fashion industry with positive word of mouth and customer loyalty.

Unlike the above-mentioned brands, J. has a number of physical stores in Pakistan and internationally. With around 100 stores across Pakistan and 20 stores throughout the world, J. has one of the largest outlet networks.

J. offers its customers a variety of women’s wear, traditional men’s wear, kids’ clothing, fragrances, and makeup items. It includes both ready-to-wear and unstitched fabric collections that can be bought from its outlets as well as by visiting online stores. Junaid Jamshed is famous for its traditional Shalwar Kameez and traditional casual wear.

6. Asim Jofa

Asim Jofa is relatively new in Pakistan’s fashion industry but has achieved exponential growth. It is widely known for its renowned bridal dresses, which make women feel special on their special day. Asim Jofa’s dresses are designed and crafted while paying attention to every small detail.

Asim Jofa doesn’t have any physical stores anywhere in Pakistan or internationally. It only deals with customers via its online store. Using the online store, customer can get their dresses delivered anywhere in the world.

It offers both luxury and day-to-day dresses to its customers. Its collections include ready-to-wear, unstitched, bridal, formal, and casual wear. With all types of fabrics, printed, embroidered, and embellished, you can choose a dress that best suits your requirements.

7. Zainab Chottani

Zainab Chottani is a well-known Pakistani designer who started with bridal dresses and now dominates the pret and haute couture industry. It is the first brand that comes to mind when one thinks of bridal wear.

What makes it unique and distinguishable from the rest is its attention to detail and sophistication in each dress. Its bridal dresses are combinations of traditional craftsmanship and modernity. Each piece is crafted using meticulous handwork and high-quality fabrics such as silk, velvet, and chiffon.

Zainab Chottani is not only limited to the boundaries of Pakistan, it offers its elegant dresses to customers in Dubai, the USA, and London as well. Although its stores are located in Karachi and Lahore only, it delivers its dresses all around the nation using its online store.

It is mostly known for bridal wear, however, it also offers unstitched, casual, luxury, semi-formal, formal, and menswear. Under the menswear, it offers Kurta, Sherwani, and Waistcoat, making it one stop for both bridal groom dresses.

8. Sania Maskatiya

Sania Maskatiya, a brand known for its traditional embellishments and embroidery-rich designs, has won many Lux style awards in the category of fashion design.

Sania Maskatiya is renowned for high-end designer wear, luxury pret, and bridal couture. However, it also deals in the category of casual, unstitched, and menswear, making it a one-stop for both men’s and women’s clothing needs.

It has a widespread network of outlets nationally as well as internationally. Along with having multiple flagship stores in the major cities of Pakistan, it has a well-established presence in the USA, Dubai, Singapore, Canada, and the United Kingdom.

It is a perfect brand for those who want to make their special day remarkable and make them look astounding with a blend of traditional and contemporary styles.

Pakistan is full of clothing brands that add value to its textile industry and economic growth. These are some of the best brands according to their popularity, recognition, accessibility, and quality of fabric. All these brands have been chosen not only because of their quality dresses and designs but because of their market presence and customer appeal, making them the top choice of Pakistan consumers.

One Comment

  • Fiza Minahil says:

    iza Minahil is a clothing brand that blends traditional and modern styles. They offer a variety of elegant designs with detailed embroidery and vibrant colors, using high-quality fabrics. Their collection is suitable for both formal events and casual wear.

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