Introduction
Pakistan’s fashion industry is a dazzling fusion of tradition and modernity, with designers crafting everything from opulent bridal wear to minimalist luxury pret. Whether you’re planning a wedding, hunting for festive outfits, or seeking avant-garde designs, this guide ranks the best fashion designers in Pakistan for 2024. Dive into their unique styles, signature collections, and where to find their work!
Table of contents
How to Choose the Right Fashion Designer
- Occasion: Bridal, luxury pret, or casual wear? Match the designer’s expertise to your needs.
- Budget: Bridal couture can cost millions, while luxury pret ranges from PKR 30,000–150,000.
- Fabric & Craftsmanship: Look for intricate embroidery (zardozi, gotta-patti) or modern techniques like laser cuts.
- Sustainability: Emerging designers like Republic by Omar Farooq prioritize eco-friendly practices.
Top 10 Fashion Designers in Pakistan for 2024
1. HSY (Hassan Sheheryar Yasin)
Specialty: Bridal Couture, Red-Carpet Glamour
Price Range: PKR 500,000 – 5,000,000+
Signature Style: Regal lehengas, sequined sherwanis, and Mughal-inspired embroidery.
Where to Buy: HSY Atelier (Lahore, Karachi) or HSY Official Website.
Pro Tip: His 2024 collection, Dastaan-e-Jahanara, features hand-stitched Swarovski crystal work.
HSY, the brainchild of Hassan Sheheryar Yasin, is a titan of Pakistani fashion, renowned for blending opulence with cultural heritage. Established in the late 1990s, HSY has become synonymous with bridal couture that exudes regality. His designs often draw inspiration from Mughal architecture, featuring intricate zardozi, pearl embellishments, and luxurious fabrics like silk and velvet. Beyond bridal wear, HSY’s red-carpet ensembles have graced international celebrities, cementing his status as a global ambassador of Pakistani fashion. His flagship stores in Lahore and Karachi are veritable museums of craftsmanship, offering bespoke services for brides and grooms seeking timeless elegance.
2. Sana Safinaz
Specialty: Luxury Pret, Bridal Wear
Price Range: PKR 50,000 – 800,000
Signature Style: Bold florals, structured silhouettes, and velvet gowns.
Where to Buy: Standalone stores in Lahore, Karachi, and Sana Safinaz Online.
2024 Highlight: Their Midnight Garden lawn collection sold out in 72 hours!
Sana Safinaz, a powerhouse duo since 1989, has redefined luxury pret with their bold, contemporary designs. Known for their iconic lawn prints that sell out within hours, the brand seamlessly transitions from everyday wear to bridal extravagance. Their bridal collections feature structured silhouettes, rich velvets, and experimental cuts, appealing to modern brides who crave sophistication with a twist. Sana Safinaz also champions accessibility, offering mid-range luxury pret that retains their signature flair. Their global expansion, including stores in the UAE and UK, underscores their international appeal.
3. Maria B
Specialty: Bridal & Formal Wear
Price Range: PKR 100,000 – 2,500,000
Signature Style: Fusion of traditional craftsmanship with contemporary cuts.
Sustainability: Uses eco-friendly dyes in their Green Heritage line.
Pro Tip: Check out their Noor bridal collection for pearl-embellished sarees.
Maria B, a trailblazer in Pakistani fashion since 1998, is celebrated for her ability to merge tradition with modernity. Her bridal collections are a masterclass in intricate craftsmanship, featuring hand-embroidered zardozi, gota work, and delicate thread embroidery. The brand’s Green Heritage line reflects Maria B’s commitment to sustainability, using organic dyes and eco-conscious fabrics. Beyond bridal, her luxury pret line offers versatile pieces like anarkalis and cape dresses, favored by celebrities like Mahira Khan. Maria B’s flagship stores in major cities and her robust e-commerce platform make her designs accessible nationwide.
4. Elan
Specialty: Luxury Pret, Evening Wear
Price Range: PKR 70,000 – 1,200,000
Signature Style: Ethereal chiffon sarees, capes, and pearl-accented jackets.
Where to Buy: Elan Flagship Store (Karachi) or Clothing Online Pakistan.
Elan, founded by Khadijah Shah, is the epitome of modern elegance. The brand’s luxury pret collections are characterized by flowing silhouettes, delicate embellishments, and a neutral color palette that exudes sophistication. Elan’s evening wear, particularly their chiffon sarees and statement capes, has become a red-carpet staple for Pakistani celebrities. The 2024 Celestial collection, inspired by the cosmos, features celestial motifs and metallic accents. Elan’s commitment to craftsmanship is evident in their Karachi atelier, where each piece is meticulously tailored.
5. Faraz Manan
Specialty: Global Bridal Couture
Price Range: PKR 1,000,000 – 10,000,000+
Signature Style: Ultra-luxe fabrics, French lace, and European-inspired silhouettes.
Celeb Clientele: Mahira Khan, Sajal Aly.
Faraz Manan is the go-to designer for brides seeking global sophistication. Based in Lahore and Dubai, his designs blend European elegance with South Asian grandeur. His bridal collections often feature French lace, silk organza, and hand-embroidered motifs inspired by Renaissance art. Faraz’s clientele includes royalty and Bollywood stars, and his 2024 Elysian collection debuted at Paris Fashion Week, showcasing his international acclaim. Each piece is a labor of love, requiring hundreds of hours of handwork by master artisans.
6. Zaha by Adnan Pardesy
Specialty: Minimalist Luxury Pret
Price Range: PKR 40,000 – 300,000
Signature Style: Clean lines, monochrome palettes, and modernized traditional cuts.
2024 Trend: Their Urban Nomad collection features unisex kurtas and linen jackets.
Zaha by Adnan Pardesy is a breath of fresh air in Pakistan’s fashion landscape, championing minimalist aesthetics and gender-neutral designs. Launched in 2015, the brand reimagines traditional attire with sleek lines, muted tones, and functional details like detachable dupattas. The Urban Nomad collection, inspired by contemporary nomadism, includes linen jackets and asymmetrical kurtas perfect for the modern wardrobe. Zaha’s focus on versatility and sustainability has earned it a loyal following among millennials seeking understated luxury.
7. Shehla Chatoor
Specialty: Bridal Masterpieces
Price Range: PKR 800,000 – 8,000,000+
Signature Style: Hand-embroidered zardozi, vintage-inspired lehengas.
Pro Tip: Book 6–12 months in advance for custom bridal orders.
Shehla Chatoor is synonymous with bridal opulence. Each piece from her atelier is a wearable heirloom, crafted with techniques passed down through generations. Her designs often feature vintage-inspired motifs, such as Art Deco patterns and Victorian-era embroidery, rendered in gold and silver threads. Shehla’s clientele includes Pakistani royalty and international elites, drawn to her meticulous attention to detail. The 2024 Royal Tapestry collection, showcased at London Fashion Week, highlights her global influence.
8. Republic by Omar Farooq
Specialty: Gender-Neutral Streetwear
Price Range: PKR 15,000 – 80,000
Signature Style: Edgy graphic tees, deconstructed shalwar kameez, and sustainable fabrics.
Where to Buy: Republic Official or Sapphire outlets.
Republic by Omar Farooq is revolutionizing Pakistani fashion with its rebellious, gender-neutral streetwear. Launched in 2017, the brand challenges traditional norms through deconstructed shalwars, oversized hoodies, and graphic prints that reflect urban youth culture. Republic’s Reform line uses recycled cotton and hemp, aligning with Gen Z’s eco-conscious values. Collaborations with local artists and pop-up events in Karachi’s hipster hubs have solidified its status as a cult favorite.
9. Deepak Perwani
Specialty: Bridal & Fusion Wear
Price Range: PKR 200,000 – 4,000,000
Signature Style: Vibrant colors, unconventional drapes, and Indo-Western fusion.
2024 Highlight: Collaborated with Tiffany & Co. for bridal jewelry integration.
Deepak Perwani, a veteran designer since 1994, is celebrated for his bold, eclectic style. His bridal collections are a riot of color, featuring unconventional drapes, mirror work, and fusion silhouettes like lehenga-sarees. Deepak’s 2024 collaboration with Tiffany & Co. introduced bridal wear embedded with custom jewelry, blurring the lines between fashion and art. Beyond bridal, his pret line offers vibrant kurtas and palazzos favored by fashion-forward women.
10. Generation (Maheen Khan)
Specialty: Sustainable Fashion
Price Range: PKR 20,000 – 150,000
Signature Style: Organic cotton kurtas, block prints, and gender-fluid designs.
Ethical Focus: Partners with rural artisans for handwoven fabrics.
Generation, founded by Maheen Khan, is a pioneer of sustainable fashion in Pakistan. The brand’s ethos centers on ethical production, using organic cotton, natural dyes, and handloom techniques. Generation’s Earth Craft collection features block-printed kurtas and unisex jackets crafted by rural artisans in Sindh and Punjab. Beyond clothing, Generation advocates for slow fashion through workshops and documentaries, making it a favorite among eco-conscious consumers.
Comparison Table: Best Fashion Designers in Pakistan
| Designer | Specialty | Price Range (PKR) | Signature Style |
|---|---|---|---|
| HSY | Bridal Couture | 500K – 5M+ | Mughal embroidery, sequined lehengas |
| Sana Safinaz | Luxury Pret | 50K – 800K | Structured silhouettes, velvet |
| Republic by Omar Farooq | Streetwear | 15K – 80K | Gender-neutral, sustainable |
| Generation | Sustainable Fashion | 20K – 150K | Organic cotton, block prints |
| Faraz Manan | Global Bridal | 1M – 10M+ | French lace, European-inspired |
2024 Trends in Pakistani Fashion
- Sustainable Luxury: Designers like Generation and Republic use eco-friendly fabrics.
- Fusion Streetwear: Blending traditional cuts with urban aesthetics.
- Bold Minimalism: Clean lines and monochrome palettes (e.g., Zaha by Adnan Pardesy).
Where to Buy These Designers’ Collections
- Luxury Malls: Dolmen Mall (Karachi), Emporium Mall (Lahore).
- Online Platforms: Couture, Ethnic.
- Pop-Up Stores: Follow designers on Instagram (@hsyofficial, @republicbysir) for updates.
Conclusion
From HSY’s bridal opulence to Republic’s edgy streetwear, Pakistan’s best fashion designers offer something for every taste and budget. Brides-to-be should explore Sana Safinaz and Shehla Chatoor, while sustainability enthusiasts will love Generation and Republic. Keep an eye on 2024’s fusion trends—traditional craftsmanship is meeting modern rebellion!
FAQs
Q: Who is the most affordable luxury designer in Pakistan?
A: Republic by Omar Farooq offers streetwear starting at PKR 15,000.
Q: Which designer is best for modern bridal wear?
A: Faraz Manan and Elan excel in contemporary bridal designs.
Q: Are Pakistani designers available internationally?
A: Yes! Sana Safinaz, HSY, and Maria B ship globally via their websites.
