Introduction
In Pakistan, weddings are a grand celebration where every attendee shines—not just the bride and groom. From the bride’s lehenga to the groom’s sherwani and even guests’ chic ensembles, wedding fashion is a collective spectacle. This guide highlights the best wedding outfit brands in Pakistan for 2025, catering to brides, grooms, families, and guests. Whether you’re the star of the day or a style-savvy attendee, these brands ensure everyone steals the spotlight!
Who Wears What in 2025 – Comparison Table
| Role | Recommended Brand | Key Style |
|---|---|---|
| Bride | HSY | Regal lehengas, intricate embroidery |
| Groom | Faraz Manan | Elegant sherwanis, European lace |
| Guest (Luxury) | Sana Safinaz Luxury Pret | Chic, refined formalwear |
| Family (Matching) | Alkaram Studio | Coordinated outfits |
| Eco-Conscious Guest | Generation | Organic fabrics, rental options |
| Minimalist Bride | Zaha by Adnan Pardesy | Minimalist yet refined designs |
| Budget-Friendly Guest | Sapphire | Contemporary, affordable pieces |
| Thematic Weddings | Nomi Ansari | Bold, vibrant designs |
| Non-Binary Guests | Republic by Omar Farooq | Gender-neutral, adjustable styles |
| Kids | Kayseria Junior | Playful mini versions of wedding attire |
Top Wedding Outfit Brands in Pakistan for 2025
1. HSY
Brand Overview:
HSY (Hassan Shehryar Yasin) is one of the most celebrated bridal couture brands in Pakistan. Known for its regal and opulent designs, HSY has been synonymous with high-end wedding fashion for over two decades. Their creations blend modern aesthetics with traditional craftsmanship, bringing a fresh twist to classic bridal wear. HSY is particularly famous for its intricate embroidery, luxurious fabrics, and bold designs. Their bridal collections often feature custom creations, making every bride feel like royalty.
Price Range: PKR 800,000 – 12,000,000+
Specialty: AI-designed lehengas with Mughal-inspired embroidery.
2025 Trend: Holographic dupattas and biodegradable zardozi.
Pro Tip: HSY’s Future Heirlooms collection lets brides co-create designs via AI algorithms.
2. Faraz Manan
Brand Overview:
Faraz Manan is renowned for his elegant, contemporary take on traditional wedding wear. With a strong focus on luxurious materials like silk and velvet, Faraz Manan’s creations are a mix of opulence and style. His sherwanis are a favourite among grooms looking for a sophisticated yet modern look. Manan’s use of European lace detailing and his intricate tailoring techniques make his pieces timeless. The brand continues to set trends in the wedding industry with its commitment to high-quality craftsmanship.
Price Range: PKR 1,500,000 – 10,000,000+
Specialty: Silk-cotton sherwanis with European lace detailing.
2025 Innovation: Biodegradable crystal buttons and QR-code-stitched linings for fabric tracing.
3. Sana Safinaz
Brand Overview:
Sana Safinaz is a household name in Pakistan, known for blending classic styles with modern touches. While their bridal collection is iconic, the Luxury Pret line is ideal for wedding guests who want to wear something stunning yet understated. With an emphasis on refined details and contemporary silhouettes, Sana Safinaz provides a range of elegant options for both men and women. Their collections are perfect for guests looking to stand out without overshadowing the couple.
Price Range: PKR 50,000 – 300,000
Specialty: Structured pastel gowns and floral-print sherwanis.
2025 Highlight: LED-embedded sleeves that sync with wedding décor lighting.
4. Alkaram Studio
Brand Overview:
Alkaram Studio is one of Pakistan’s leading retailers for both men’s and women’s fashion, especially when it comes to coordinated family ensembles. Known for their affordable yet stylish clothing, Alkaram Studio has carved out a niche in family-oriented fashion. Their collections often feature a range of matching outfits, perfect for weddings and other formal events. Alkaram’s versatility and range ensure that families of all sizes can find something fitting and chic for every wedding occasion.
Price Range: PKR 30,000 – 150,000
Specialty: Coordinated family outfits with matching embroidery and colors.
2025 Trend: Modular kurtas with detachable collars for multiple looks.
5. Generation
Brand Overview:
Generation is a trailblazer in Pakistan’s sustainable fashion scene. The brand focuses on creating eco-friendly, timeless pieces that appeal to modern sensibilities. Generation has embraced zero-waste fashion, using organic cotton, recycled materials, and eco-friendly dyes to create chic, sustainable clothing. They offer rental services for those looking to reduce their environmental footprint. Generation’s blend of traditional and contemporary designs makes it an ideal choice for eco-conscious wedding guests.
Price Range: PKR 20,000 – 200,000
Specialty: Zero-waste unstitched suits and organic cotton sarees.
Pro Tip: Rent outfits for the event and return them for recycling post-wedding.
6. Zaha by Adnan Pardesy
Brand Overview:
Zaha by Adnan Pardesy is known for its minimalist yet refined wedding wear that appeals to the modern bride and groom. Focused on clean lines and understated elegance, Zaha’s collections make a statement through simplicity and fine craftsmanship. Adnan Pardesy’s vision for Zaha revolves around creating timeless pieces that can be worn long after the wedding, making the brand popular with minimalistic wedding lovers.
Price Range: PKR 100,000 – 1,000,000
Specialty: Gender-neutral linen suits and monochrome lehengas.
2025 Trend: Temperature-regulating fabrics for summer weddings.
7. Sapphire
Brand Overview:
Sapphire is known for offering chic, contemporary designs at an affordable price point. It is one of the go-to brands for wedding guests who want to look fashionable without breaking the bank. Sapphire combines modern silhouettes with traditional elements, making it the perfect choice for guests who want to look stylish without overshadowing the bride and groom.
Price Range: PKR 15,000 – 80,000
Speciality: Ready-to-wear chiffon sarees and embroidered waistcoats.
2025 Innovation: AR filters on Instagram for virtual try-ons.
8. Nomi Ansari
Brand Overview:
Nomi Ansari is celebrated for his bold, vibrant designs, making him a go-to choice for thematic weddings. His collections incorporate intricate beadwork, rich colours, and unexpected elements like glow-in-the-dark fabrics, making his creations perfect for destination weddings or festive, colourful celebrations. Nomi’s work celebrates individuality and creativity, allowing brides and grooms to make a statement on their big day.
Price Range: PKR 200,000 – 5,000,000
Specialty: UV-reactive lehengas and neon sherwanis for destination weddings.
2025 Trend: Ombré-dyed turbans and glow-in-the-dark gotta work.
9. Republic by Omar Farooq
Brand Overview:
Republic by Omar Farooq is a pioneering brand in Pakistan’s inclusive fashion scene. The brand is known for creating gender-fluid wedding wear that caters to non-binary and LGBTQ+ individuals. With adjustable silhouettes, innovative cuts, and contemporary designs, Republic offers a range of wedding outfits that prioritize comfort, self-expression, and style. Farooq’s work challenges traditional gender norms and celebrates diversity, making it a perfect choice for modern wedding guests.
Price Range: PKR 50,000 – 500,000
Specialty: Deconstructed shalwar kameez and adjustable silhouettes.
Sustainability: Algae-based dyes that reduce water pollution.
10. Kayseria
Brand Overview:
Kayseria Junior is a children’s fashion brand that specializes in designing wedding outfits for young attendees. Known for their playful yet elegant designs, Kayseria Junior offers a range of mini versions of adult bridal and groom attire. The brand’s emphasis is on creating fun, comfortable clothing that still feels special for the occasion. Perfect for little ones who want to match the bridal party, Kayseria Junior’s collections feature cute motifs and vibrant colours.
Price Range: PKR 10,000 – 50,000
Specialty: Miniature lehengas and sherwanis with playful motifs.
Pro Tip: Matching sibling outfits with detachable bows and pockets.
Which Wedding Outfit Brand in Pakistan is Right for You?
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1. What is your role in the wedding?
How to Choose the Perfect Wedding Outfit in 2025
Finding the perfect outfit for a wedding can be overwhelming with so many options. Here’s a simple guide to help you choose the right one for you in 2025:
For Brides
- Fabric & Comfort: Choose lightweight fabrics like silk, chiffon, and georgette for comfort and breathability.
- Design: Opt for classic or contemporary designs depending on the wedding theme.
- Colour: While traditional red and gold are timeless, pastels, soft blues, and even whites are gaining popularity in bridal wear this year.
For Grooms
- Tailoring: A perfectly tailored sherwani or suit is essential for making a statement.
- Accessories: Don’t forget the details like cufflinks, brooches, and stylish shoes to complement your outfit.
- Fabric Choice: Velvet, brocade, and silk fabrics will be in high demand for grooms in 2025.
For Guests
- Avoid Overdressing: Guests should aim for elegant but understated outfits. Consider something that complements the bride and groom’s attire without overshadowing them.
- Comfort & Versatility: You’ll want to be comfortable throughout the event, so consider fabrics that don’t wrinkle easily and allow movement.
Must-Have Wedding Accessories to Complete Your Look in 2025
1. Brides
- Statement Earrings: Oversized kundan or pearl earrings are an essential accessory for modern brides.
- Footwear: Block-heeled sandals or traditional embroidered khussas that provide comfort without compromising on style.
2. Grooms
- Bespoke Brooches: A custom-made brooch with the groom’s initials or family crest can add a personalized touch.
- Turban or Shawl: For a royal look, a designer turban or shawl can complete the groom’s attire.
3. Guests
- Clutches & Handbags: A beaded or metallic clutch complements the wedding outfit and keeps essentials handy.
- Footwear: Choose stylish yet comfortable heels or flats, especially for outdoor weddings.
5 Wedding Outfit Tips for Men & Women
- Coordinate Your Look: Whether you're a bride, groom, or guest, it’s essential to choose a look that complements the wedding theme.
- Prioritize Comfort: Weddings often last for hours. Opt for lightweight fabrics and breathable materials.
- Keep Your Accessories Balanced: Don’t overdo it. Pair one bold accessory with a more subtle outfit.
- Plan Ahead: Start outfit shopping well in advance, especially if custom tailoring is involved.
- Dress According to the Venue: Outdoor weddings may require more practical attire, while indoor weddings offer more styling flexibility.
2025 Wedding Fashion Trends for All
- Sustainable Choices: Organic fabrics and rental services for eco-conscious guests.
- Modular Outfits: Detachable dupattas, reversible jackets, and mix-and-match lehengas.
- Gender-Fluid Designs: Unisex sherwanis and shararas for modern attendees.
- Tech-Enhanced Fabrics: LED-embedded dupattas, temperature-regulating suits for outdoor weddings.
- Family Coordination: Brands offering matching outfits for parents, siblings, and kids.
Conclusion
Whether you're the bride, groom, or guest, Pakistan’s wedding outfit brands for 2025 have something spectacular for everyone. From luxurious bridal couture to budget-friendly options, these brands are setting the stage for a year of unforgettable wedding fashion. Be sure to explore these designers for your next wedding celebration!
