The rise of e-commerce has revolutionized Pakistan’s fashion industry, making it easier than ever to shop for stylish clothing from the comfort of your home. Whether you’re looking for everyday essentials, festive outfits, or sustainable fashion, online clothing brands in Pakistan offer a diverse range of options to suit every taste and budget. This guide highlights the best online clothing brands in Pakistan for 2025, showcasing their unique features, price ranges, and standout collections.
Why Shop Online?
- Convenience: Browse and shop 24/7 from anywhere.
- Variety: Access a wider range of styles and brands compared to physical stores.
- Affordability: Online-exclusive discounts and flash sales.
- Sustainability: Many brands offer eco-friendly options and reduce carbon footprints through efficient logistics.
Top 10 Online Clothing Brands in Pakistan (2025)
1. Gul Ahmed
Website: gulahmedshop.com
Price Range: PKR 1,000 – 15,000
Gul Ahmed, established in 1953, is a cornerstone of Pakistan’s textile industry, renowned for its seasonal collections like Summer Lawn and Winter Khaddar. The brand combines heritage craftsmanship with modern innovation, offering breathable fabrics, intricate prints, and AI-designed patterns in its 2025 lineup.
From vibrant unstitched suits to eco-friendly dyes, Gul Ahmed caters to everyday wear and semi-formal occasions, making it a household staple. Its online platform features virtual try-ons and exclusive discounts, ensuring accessibility nationwide and globally.
Specialty: Iconic lawn, winter khaddar, and luxury pret.
Highlights:
- AI-designed patterns and eco-friendly dyes in 2025 collections.
- Offers free alterations on unstitched fabrics.
2. Khaadi
Website: khaadi.com
Price Range: PKR 1,500 – 19,990
Founded in 1998 by Shamoon Sultan, Khaadi revolutionized Pakistani fashion with handwoven fabrics and sustainable practices. The brand’s 2025 collections emphasize bold geometric prints, gender-neutral designs, and organic cotton.
Khaadi’s fusion wear, including ready-to-wear kurtas and oak silk suits, bridges traditional motifs with contemporary aesthetics. With 40+ global outlets and an e-commerce platform offering international shipping, Khaadi remains a leader in cultural revival and modern style.
Specialty: Handwoven fabrics, fusion wear, and festive collections.
Highlights:
- Ships globally to 40+ countries.
- Seasonal sales with discounts of up to 50% on unstitched suits and kurtas.
3. Sana Safinaz
Website: sanasafinaz.com
Price Range: PKR 3,000 – 800,000+
A luxury icon since 1989, Sana Safinaz is synonymous with opulent bridal wear and structured pret. The 2025 Midnight Garden collection features LED-embedded dupattas and velvet gowns, blending Mughal-inspired embroidery with Western silhouettes.
Known for rapid sell-outs during lawn season, the brand’s online store offers express global delivery and virtual consultations. Sana Safinaz also champions inclusivity with sizes ranging from XXS to XXL.
Specialty: Luxury pret, bridal wear, and iconic lawn.
Highlights:
- LED-embedded dupattas in the Enchanted Forest collection.
- Ships internationally with express delivery options.
4. Maria B
Website: mariab.pk
Price Range: PKR 2,500 – 2,500,000
Founded by Maria Butt in 1999, Maria B is a trailblazer in bridal and sustainable fashion. The 2025 Green Heritage line uses recycled fabrics and organic dyes, while its AI-powered customization tool lets brides co-design outfits via ChatGPT.
From pearl-embellished sarees to minimalist office wear, Maria B’s collections cater to modern elegance. The brand’s e-store features 360-degree product views and a loyalty program for frequent shoppers.
Specialty: Bridal wear and eco-conscious fashion.
Highlights:
- Uses organic dyes and recycled fabrics in the Green Heritage line.
- Offers virtual consultations for custom bridal orders.
5. Sapphire
Website: sapphireonline.pk
Price Range: PKR 2,000 – 20,000
Sapphire dominates affordable luxury with its 2025 Signature Collection, featuring AR try-ons and biodegradable fabrics. Known for tropical-print lawn suits and woolen winter shawls, the brand appeals to students and professionals alike. Sapphire’s online platform offers free alterations on unstitched fabrics and flash sales during Eid, making it a favorite for budget-conscious shoppers seeking chic versatility.
Specialty: Seasonal collections, luxury pret, and office wear.
Highlights:
- Offers AR try-ons via Instagram filters for virtual styling.
- Free shipping on orders over PKR 5,000 and easy returns.
- 2025 Trend: AI-designed lawn prints and biodegradable fabrics.
6. Limelight
Website: limelight.pk
Price Range: PKR 900 – 8,000
Limelight targets Gen Z with edgy fusion wear like denim shalwars and crop-top kurtas. The 2025 Street Fusion collection includes LED-lit jackets and reversible designs, priced under PKR 5,000. Its online store features free shipping on orders over PKR 3,000 and a “Buy Now, Pay Later” option. Limelight’s rapid trend turnover and budget-friendly pricing make it a go-to for casual and semi-formal looks .
Specialty: Trendy fusion wear, including denim shalwars and crop-top kurtas.
Highlights:
- Affordable pricing with frequent seasonal updates.
- LED-embedded dupattas and reversible jackets in 2025.
7. Bonanza Satrangi
Website: bonanzasatrangi.com
Price Range: PKR 1,500 – 10,000
Bonanza Satrangi is celebrated for vibrant ethnic wear, including chikankari suits and ajrak-print kurtas. The 2025 Color Splash line uses algae-based dyes, aligning with its eco-conscious ethos. The brand’s online platform offers family bundles for Eid and a size-inclusive range. With free returns and a loyalty program, Bonanza Satrangi combines affordability with cultural richness.
Specialty:
- Celebrated for its vibrant ethnic wear with culturally rich prints such as chikankari and ajrak.
- Integrates eco-conscious techniques with algae-based dyes.
Highlight
- Offers the 2025 Color Splash line along with family bundles for Eid and a size‑inclusive range.
- Features free returns and a loyalty program, blending affordability with cultural authenticity.
8. Nishat Linen
Website: nishatlinen.com
Price Range: PKR 1,500 – 15,000
Nishat Linen excels in minimalist elegance, offering breathable linen suits and block-printed kurtas. The 2025 Artisan Collection features handloom fabrics and gender-neutral designs. Its e-commerce site includes a “Style Advisor” tool for personalized recommendations and same-day delivery in major cities. Nishat Linen’s focus on comfort and understated luxury appeals to professionals and casual shoppers alike.
Specialty:
- Excels in minimalist, understated elegance using breathable linen and handloom fabrics.
- Focuses on gender‑neutral designs and artisan craftsmanship.
Highlights:
- Its 2025 Artisan Collection is paired with a “Style Advisor” tool for personalized recommendations and same‑day delivery in major cities.
- Appeals to both professionals and casual shoppers with its comfort‑driven, luxurious yet modest style.
9. Generation
Website: generation.com.pk
Price Range: PKR 1,500 – 10,000
Generation, established in 1983, pioneers sustainable fashion with organic cotton and zero-waste techniques. The 2025 Earth Craft collection includes gender-fluid kurtas and recycled fabric jackets. The brand partners with rural artisans for hand-block printing, ensuring ethical production. Generation’s online store offers a “Circular Fashion” program, allowing customers to return garments for recycling.
Specialty:
- Pioneer of sustainable fashion, utilizing organic cotton and zero‑waste techniques.
- Emphasizes ethical production by partnering with rural artisans for hand‑block printing.
Highlights:
- The 2025 Earth Craft collection features gender‑fluid designs and recycled fabric jackets.
- Its “Circular Fashion” program allows customers to return garments for recycling, reinforcing its commitment to sustainability.
10. Ethnic by Outfitters
Website: ethnic.com.pk
Price Range: PKR 1,500 – 12,000
Ethnic by Outfitters merges cultural heritage with modern trends, offering ajrak-print kurtas and minimalist embroidery. The 2025 Urban Nomad line features temperature-regulating fabrics and modular designs. The brand’s e-store includes a virtual styling quiz and express international shipping. Affordable and versatile, Ethnic is ideal for millennials seeking fusion wear.
Specialty:
- Fuses cultural heritage with modern trends, producing versatile fusion wear.
- Offers innovative, temperature‑regulating fabrics and modular designs.
Highlights
- The 2025 Urban Nomad line is tailored for millennials seeking affordable yet stylish fusion wear.
- Features a virtual styling quiz and express international shipping, making it a dynamic digital shopping experience.
Which Online Clothing Brand in Pakistan is Perfect for You?
Answer a few questions to get your personalized brand recommendation!
1. What is your preferred price range?
Key Trends in 2025
- Sustainability: Brands like Generation and Bonanza Satrangi lead with organic fabrics and zero-waste practices.
- Tech Integration: AR try-ons (Sapphire) and AI-designed patterns (Gul Ahmed) redefine online shopping.
- Fusion Fashion: Limelight and Ethnic by Outfitters blend traditional cuts with modern aesthetics.
Where to Shop Online
- Marketplaces: Daraz, Yayvo, and Telemart offer a wide range of brands and discounts.
- Brand Websites: Sapphire Online, Khaadi E-store, and Gul Ahmed Online provide exclusive collections.
- Social Media: Instagram boutiques like Tzoutfits and Alaya Junior offer trendy, affordable options.
Comparison Table: Top Online Brands
| Brand | Price Range (PKR) | Key Feature |
|---|---|---|
| Sapphire Online | 2,500 – 20,000 | AR try-ons, AI-designed prints |
| Khaadi E-store | 1,800 – 19,990 | Global shipping, handwoven fabrics |
| Limelight Online | 900 – 8,000 | LED-embedded dupattas, reversible jackets |
| Generation Online | 2,000 – 12,000 | Organic cotton, zero-waste production |
Conclusion
From Sapphire’s AI-designed lawn to Generation’s sustainable fashion, Pakistan’s online clothing brands in 2025 cater to every style and budget. Whether you’re dressing for a wedding, a casual outing, or a festive occasion, these brands offer quality, creativity, and convenience at your fingertips. Embrace the future of fashion—shop online and stay stylish!
FAQs
Q: Which brand offers the cheapest online clothing?
A: Limelight and Zellbury provide trendy options starting at PKR 900.
Q: Are there eco-friendly online brands?
A: Yes! Generation and Rollover specialize in sustainable fashion.
Q: Can I return items purchased online?
A: Most brands like Sapphire and Khaadi offer easy return policies.
