Saudi Arabia’s watch market is ticking at an exciting pace in 2025, fueled by economic diversification and a growing appreciation for fine horology. Valued at $318.5 million and projected to expand, it’s dominated by Swiss masters like Rolex and Patek Philippe, with local retailers curating collections that resonate with KSA’s elite.
From Audemars Piguet’s bold designs to Omega’s timeless elegance, this guide spotlights the top Saudi Arabia watch brands—global icons thriving in the Kingdom—based on market reports, retailer insights, and consumer trends. Whether you’re in Riyadh or Dammam, discover timepieces that blend precision with prestige.
Why It Matters
In the Kingdom, watches transcend functionality; they’re investments, status symbols, and cultural statements. With Vision 2030 boosting disposable incomes and global exposure, Saudis are embracing premium horology. Whether you’re a collector seeking a Patek Philippe complication or a professional eyeing a Breitling chronograph, the best Saudi Arabia watch brands offer precision, heritage, and exclusivity tailored to the region’s affluent lifestyle.
Where to Shop
Source these timepieces from official retailers like Al-Hussaini Trading in Riyadh, ONTIME stores across KSA, or online via Ounass.sa and Time House. Luxury malls like Kingdom Centre (Riyadh) and Red Sea Mall (Jeddah) house boutiques for hands-on experiences. For authenticity, stick to authorized dealers offering warranties and after-sales service.
Top Saudi Arabia Watch Brands
Rolex
Website: rolex.com (KSA via Al-Hussaini Trading)
Price Range: SAR 20,000–200,000+
Specialty: Iconic Oyster Perpetual and Submariner dive watches.
Founded in 1905, Rolex is the undisputed king of luxury watches in Saudi Arabia, symbolizing success and precision. Its enduring appeal lies in robust, water-resistant designs favored by KSA’s affluent for both daily wear and investments.
Ideal For: Collectors, professionals, and status seekers.
Why Buy:
- Oystersteel cases for unmatched durability.
- COSC-certified movements for accuracy.
- High resale value as heirlooms.
2025 Lineup: New Daytona variants with meteorite dials, sustainable sourcing, and KSA-exclusive engravings.
Patek Philippe
Website: patek.com (KSA via Ahmed Seddiqi & Sons)
Price Range: SAR 100,000–1,000,000+
Specialty: Complicated calibers like Nautilus and Calatrava.
Since 1839, Patek Philippe represents the pinnacle of Swiss artistry, cherished in Saudi Arabia for its generational legacy and intricate complications.
Ideal For: Heritage enthusiasts and high-net-worth individuals.
Why Buy:
- Hand-finished movements for superior craftsmanship.
- Limited editions for exclusivity.
- Timeless designs transcending trends.
2025 Lineup: Aquanaut updates with eco-materials, new tourbillons, and Middle East-inspired motifs.
Audemars Piguet
Website: audemarspiguet.com (KSA via First Class Timepieces)
Price Range: SAR 80,000–500,000+
Specialty: Bold Royal Oak and Code 11.59 collections.
Since 1875, Audemars Piguet brings swagger to Saudi wrists with its edgy Royal Oak designs, appealing to those who like their luxury loud and proud.
Ideal For: Modern trendsetters and bold spirits.
Why Buy:
- Octagonal bezels that turn heads.
- In-house calibers for precision perfection.
- Custom options to flex your uniqueness.
2025 Lineup: Royal Oak Offshore with recycled titanium, new chronos, and KSA-limited drops.
Omega
Website: omega.com (KSA via Al-Hussaini Trading)
Price Range: SAR 15,000–100,000
Specialty: Speedmaster chronographs and Seamaster divers.
Since 1848, Omega’s Moonwatch legacy makes it a hit in Saudi Arabia, offering reliable luxury for everyday wear or moonlit desert trips.
Ideal For: Everyday luxury lovers and space nerds.
Why Buy:
- METAS-certified for dead-on accuracy.
- Versatile for suits or thobes.
- NASA-approved cool factor.
2025 Lineup: Seamaster 300 with eco-rubber straps, updated Speedmasters, and constellation tweaks.
Cartier
Website: cartier.com (KSA via ONTIME)
Price Range: SAR 20,000–150,000
Specialty: Tank and Santos square-case icons.
Since 1847, Cartier’s jewelry-inspired watches dazzle Saudi women and men, blending elegance with a touch of Parisian flair.
Ideal For: Jewelry fans and subtle luxe seekers.
Why Buy:
- Art Deco vibes that never age.
- Interchangeable straps for mood swings.
- Gender-neutral charm.
2025 Lineup: Santos-Dumont with sustainable gold, new Tank Must shades, and Pasha specials.
Breitling
Website: breitling.com (KSA via Time House)
Price Range: SAR 15,000–80,000
Specialty: Aviation-inspired Navitimer chronographs.
Since 1884, Breitling’s pilot watches soar in Saudi Arabia, perfect for aviation buffs or anyone who loves a rugged yet refined look.
Ideal For: Pilots, adventurers, and timekeeping geeks.
Why Buy:
- COSC chronometer precision.
- Slide-rule bezels for inner nerds.
- Heritage that flies high.
2025 Lineup: Navitimer B01 with titanium upgrades, eco-straps, and SuperOcean divers.
Richard Mille
Website: richardmille.com (KSA via Ahmed Seddiqi & Sons)
Price Range: SAR 200,000–2,000,000+
Specialty: High-tech tonneau-shaped tourbillons.
Since 2001, Richard Mille’s futuristic designs wow Saudi tech lovers, with lightweight cases that defy gravity and budgets.
Ideal For: Innovators and deep-pocketed daredevils.
Why Buy:
- Carbon TPT cases for shockproof swagger.
- Skeleton dials for watch-porn vibes.
- Celeb appeal that screams VIP.
2025 Lineup: RM 67-02 with sustainable composites, new autos, and desert hues.
Hublot
Website: hublot.com (KSA via Ahmed Seddiqi & Sons)
Price Range: SAR 50,000–300,000
Specialty: Material-fusion Big Bang models.
Since 1980, Hublot’s “art of fusion” tempts Saudi trendsetters with bold, customizable watches that mix metals and rubber.
Ideal For: Style rebels and material mixers.
Why Buy:
- Rubber straps for comfort.
- Sapphire crystal that laughs at scratches.
- Limited drops for bragging rights.
2025 Lineup: Big Bang Unico with recycled ceramics, new tourbs, and KSA collabs.
Longines
Website: longines.com (KSA via Al-Hussaini Trading)
Price Range: SAR 5,000–20,000
Specialty: Elegant Master Collection dress watches.
Since 1832, Longines offers Swiss luxury at a steal, a hit in Saudi Arabia for its classic looks and equestrian charm.
Ideal For: New collectors and formal wearers.
Why Buy:
- Affordable Swiss finesse.
- Versatile for thobes or suits.
- Equestrian flair for horse lovers.
2025 Lineup: Heritage with eco-dials, new Conquest chronos, and Spirit flyback.
Tag Heuer
Website: tagheuer.com (KSA via ONTIME)
Price Range: SAR 10,000–50,000
Specialty: Carrera chronographs and Aquaracer divers.
Since 1860, Tag Heuer’s motorsport roots make it a Saudi favorite for sporty elegance and water-ready designs.
Ideal For: Sports fans and dynamic pros.
Why Buy:
- Heuer 02 movements for reliability.
- 300m water resistance for pool parties.
- Formula 1-inspired cool.
2025 Lineup: Carrera Plasma with diamond-like carbon, eco-Aquaracers, and smart chronos.
2025 Trends in Saudi Arabia Watch Brands
Saudi Arabia’s watch market is evolving with these key trends for 2025:
- Sustainability: Rolex and Longines incorporate recycled metals and ethical sourcing.
- Customization: Patek Philippe and Hublot offer KSA-specific engravings.
- Smart Integration: Omega and Tag Heuer blend traditional with connected features.
- Exclusivity: Audemars Piguet and Richard Mille release Middle East limited editions.
- Heritage Revival: Cartier and Breitling emphasize vintage-inspired complications.
Where to Buy Saudi Arabia Watch Brands
- Online Marketplaces: Ounass.sa, Noon.com, and Amazon.sa for Rolex and Omega with fast delivery.
- Official Retailers: Al-Hussaini Trading (Riyadh) for Patek Philippe, Time House for Breitling.
- Physical Stores: Kingdom Centre (Riyadh) for Hublot, Red Sea Mall (Jeddah) for Cartier.
- Luxury Hubs: Ahmed Seddiqi & Sons and First Class Timepieces for bespoke services.
Tips for Buying Authentic Saudi Arabia Watch Brands
- Verify Dealers: Stick to authorized retailers like ONTIME to avoid fakes, especially for Rolex.
- Check Certificates: Ensure COSC certification and serial numbers for Patek Philippe.
- Read Reviews: Noon.com feedback for Longines authenticity.
- Service Warranty: Opt for brands with KSA-authorized servicing.
- Investment Tip: Focus on limited editions from Richard Mille for resale value.
Conclusion
Saudi Arabia’s watch brands in 2025—from Rolex’s timeless icons to Hublot’s bold fusions—offer a world of precision and prestige. Whether investing in a Patek Philippe heirloom or a Tag Heuer daily driver, these timepieces elevate every moment. Explore trusted retailers like Al-Hussaini Trading or Ounass.sa to discover your perfect wrist companion and time your success in style.
FAQs
Q1: What is the top Saudi Arabia watch brand for investments?
A: Rolex, with models like Submariner, available at Al-Hussaini Trading for SAR 20,000+.
Q2: Where to buy affordable luxury watches in KSA?
A: Longines on Noon.com, SAR 5,000–20,000.
Q3: Best brand for sports watches?
A: Omega Seamaster, found at Time House.
Q4: Sustainable watch options in Saudi Arabia?
A: Audemars Piguet with recycled titanium via First Class Timepieces.
Q5: Authentic Cartier in KSA?
A: From ONTIME or Kingdom Centre boutiques.
